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South East Fers

 

MARCH 7th

THE GENEVA SALON DE L'AUTO

 

Why not an MGD ?

Several reason have been put forward as to why the car  was not named an MGD - in logical sequence from the A,B and C.

In fact D had already been used on an abandoned prototype and E was used on the stunning mid engine MG EX-E concept vehicle that had wowed the public at the Frankfurt Motor Show in 1985. This car can still be seen at the Heritage Motor Centre (fomerly BMIHT)

We are then up to F - this letter also harks back to the original F-16 concept car by Gerry McGovern back in the mid 80's. Of course it also stands Fun, Fast, and Fantastic.

The decision to call the car MGF was actually made in March  1992 but kept a closely guarded secret until Launch day 1995.

 

MGF with gold cloth prior to the Geneva show unveiling

We have already seen how the MGF was previewed to privileged dealers, press and MG enthusiasts at the  special presentations in February. Now was the time to reveal the brand new car to the general public and the world's media.   Geneva was deliberately chosen to reveal the car as it has been the launch venue of many great vehicles in the past from Aston Martin to Lamborghini. 1995 was to be the year that brought the MG back in to the media glare and the public would once again be given the opportunity to buy an all new MG.
The decision to call the car an MGF was taken as far back as 1992  - however this was kept a closely guarded secret and the car was referred to as PR3 throughout it's development. Most of the speculation had it that the car would be badged as an MGD - to such an extent that some people are reported to have brought up job lots of MGD number plates. The name was revealed on press day at Geneva along with two of the cars. 

After a press conference, to which double the number of invited journalists turned up in a side room at the Palexpo Exhibition Hall, the cars were revealed on the Rover stand in the central exhibition hall. John Towers himself led the media to the two cars draped in gold cloths. To the sound of "The Fairer Sax" the covers were whipped away and the cars revealed to much flashing of cameras and genuine applause.. 

Both the reaction of the press and the public who were seeing the car for the first time were very positive. Both Gordon Sked and Gerry Mcgovern were present to answer questions about the car. 

As far as Rover were concerned the car was already a success and now that the covers were off more open testing could be carried out with the GRP covers removed. You could now see genuine undisguised MGFs on the roads for the firsst time.

The British Racing Green MGF unveiled on the Geneva MG stand

 

 

 

 

 

 

 

 

What else was at Geneva ?

The MGF was not the only new car revealed at the 1995 salon. One potential rival was also unveiled in the shape of the Fiat Barchetta - a reasonably priced two seat, front wheel drive sports car with Italian style. Although the car was made available in the UK - it was in left hand drive form only and so thankfully did not slow the MGF's rise to becoming Britains' best selling sports car.

The other two cars revealed would also not bother the MGF. The first was the Bentley Azure retailing at £215,000 and the second the Ferrarri F50 at only £329,000.

 

What were the cars at Geneva ?

The two cars at Geneva were drawn from the QP phase of production. These first Quality Proving Prototypes were made almost entirely on the production line from Autumn 1994 to Spring 1995.

Sixty Four of these QP cars were built. The two cars at Geneva were in flame red and British Racing Green.